During my second year of bachelor’s degree we had the possibility to work on a new project in collaboration with three others industrials designers students. The theme was to create a smart object for the company Habitat (a furniture company), with a mandatory condition : entirely made of wood. Thus, I worked in collaboration with Perrine Bader, Clément Lemière and Aurélia Maurin.
We started with a market analysis : house and family in France. We analysed the family situation, the composition, the structure, the employment, the salaries… Based on these results, we were able to know what an average household is. It is composed of one or two persons, married or in PACS (Civil Partnership), living in suburban area or city centre, working in the service sector. Also, we did research on the budget spent by french people on furniture per year for their home. The research evidenced an average budget of 332 euros per person per year
Then, we had to establish a customer segmentation regarding Habitat. Habitat has 0,8% market share of the furniture market with 27 stores in France. We defined its position within the global market and we conducted a competitive intelligence with some other companies such as IKEA and Roche Bobois.
Then, we defined two type of Habitat’s consumers.You can find our market research here
Eventually, we made a mind-map together and found our problematic
Mind map of our project
How to give tangible form to a familial concierge service
At the beginning, our concept was to create a kind of connected clock being able to collect the agenda of all family members to optimize their time. We wanted something tangible to allow everyone to use it, especially children and elderly people without using a smartphone.
Some formals researches
Scenario of use
3D modeling & mock up
After, we defined our exact function, we had some iterations and finish them with a model composed of a base and some additional disk. Each disk is for someone in the family. We modelized our project on solidworks and make the plan to create our prototype in wood.
plan to produce the prototype
We introduced few electronics, a screen for the head of the product and lights for each disk to demonstrate our concept.
Work in progress
Woody is a family connected calendar. We created this little object to reconnect all the family members. Besides, it increases the communication among the family.
Situated in the house entrance, it allows all the member of this home to know where the other members are located. Woody works thanks to its different parts. As you can see on the picture, it is formed by a base, a screen and 3 disks. Each disk represents a family member with his personal calendar. These disks are piled up and communicate with other parts. Thanks to different colors of light you can know the type of activity each member is doing at any time of the day.
Red, for medical appointment, orange for work, green for sport, and blue for activities at night such as parties. Thanks to the screen you can control Woody. The screen allows you to add or delete a slot, furthermore you can record a voice message on Woody for another member of the family. When you let this kind of message, the disks of the concerned person will blink until his owner touches the screen.
Woody is connected to an application which downloads your digital calendar and gives you the possibility to add or delete some slots.
User with woody
For our final presentation we made a video to sum up our process with Premiere Pro and After Effects.