Redefine the picnic bag

UX Research Industrial design

Throughout the third year of bachelor's degree, we had a workshop with a designer from Decathlon. During one week, we had to create a bag based on a specific user. Our user was sixty years old women with two grandchildren, who love sports and picnic. With Amélie Galcera, Perrine Bader and Clement Lemière, we decided to revisit the picnic bag with different possibilities.

In the end, we created a multifunctional picnic bag called "1km à pied" with two different positions. With the first position, you have a little cooler on the bottom of the bag to keep your meal or drink cold during your walk. You have some space to put your book, glasses or sweatshirt. Whereas, with the second position, you open your bag entirely and enjoy a big tablecloth to sit easily everywhere with your friend and family.

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Beginning of the week

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Post it session

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Made by Clement Lemière

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Work in progress

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Sewing time

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Final prototype